Label design is a critical component of packaging design, as it plays a vital role in communicating product information to consumers. However, there’s more to label design than just creating an aesthetically pleasing design. A good label design should be able to connect with consumers and convey relevant information about the product. In this article, we’ll take a closer look at one innovative way to create interactive label designs that can engage customers – QR codes.
QR codes are two-dimensional barcodes that can be scanned with a smartphone app to bring the consumer to a website or some other piece of information such as a video or PDF. They are becoming increasingly popular as more and more people use smartphones to access information about products. In fact, QR codes have become a great way for businesses to connect with their customers.
If you’re interested in incorporating QR codes into your label design, here are a few tips to keep in mind:
Work the code into your artwork
One way to make your QR code more visually appealing is to incorporate it into your label design. You don’t have to make your codes black and white! Experiment with color, and make sure the colors contrast enough for the app to read it. You can also insert logos into the code to make it stand out. If you’re unsure about how to integrate a QR code into your existing label design, contact our graphics department for assistance.
Give an incentive to scan
People are more likely to scan your QR codes if there’s an incentive involved. You can direct customers to contests, tips, and videos about the product. If they find it valuable to scan, they will be more likely to scan your codes in the future and interact with your brand.
Test your QR code
Before finalizing your label design, make sure to test your QR code with different smartphones to ensure that it works and quickly goes to the page you want. If your contest has an end date, make sure you utilize that page afterward. Even though they can no longer win, don’t send them to an error page.
Now, let’s take a closer look at how different industries can use QR codes on their labels.
For equipment-based products, QR codes can be used to connect customers with training manuals or informative videos about the product. For instance, if you’re selling a piece of machinery, your QR code can direct the user to a video that demonstrates how to operate it.
In the food industry, QR codes can be used to direct the user to recipes and additional health information about the product. For instance, if you’re selling a food product, you can use a QR code to take the user to a video that showcases different recipes that use the product.
For wine, QR codes can be used to profile the vineyard and include food pairings for that particular wine. Customers can scan the code to learn more about the wine and how to pair it with different foods.
Nutraceutical products can use QR codes to show people additional health information and healthy lifestyle tips about the product. For example, if you’re selling a supplement, you can use a QR code to take the user to a video that explains the benefits of the supplement and how it can be used as part of a healthy lifestyle.
For personal care and cosmetic products, QR codes can be used to feature a video demo showing tips for applying the product. Customers can scan the code to learn more about the product and how to use it effectively.
Adding interactive elements such as QR codes to your label design can be a game changer for your brand. Not only does it offer a unique way to connect with your customers, but it also provides valuable information and incentives that can enhance their overall experience with your product. By following the tips we have outlined, you can create an eye-catching label designs that incorporate QR codes in a seamless and effective way. Remember to test your codes and offer incentives to encourage customers to scan, and you’ll be well on your way to increasing engagement and building a loyal customer base. With the endless possibilities for incorporating interactive elements into your label design, the sky’s the limit for creating a truly unforgettable and engaging product experience.